Annamaet Freeze-Dried Raw | Packaging Design
Scope: Packaging design for Annamaet’s Freeze-Dried Raw dog food range, spanning Turkey, Surf & Turf, and Chicken & Sweet Potato. The project brought the three recipes together as a cohesive product family, with a focus on clear recipe identification and communicating the range’s complete-and-balanced nutrition and everyday convenience.
The packaging pairs intentional design with distinctive illustration to create an approachable, memorable shelf presence. Each element works together to communicate quality, distinguish the recipes, and give the range a cohesive identity, balancing visual appeal with the clarity that helps shoppers connect with the product.
