Marketing Strategy

With a decade in the wonderful world of marketing, I’ve led omni-channel strategies that delivered measurable results, from driving a 1,500% increase in personalized impressions to doubling e-commerce revenue. My experience spans financial services, logistics, nonprofit, retail and utilities, with proven success in planning, management, design, implementation, and execution of campaigns that drive growth.

I bring curiosity and problem-solving to uncover innovative solutions that turn your ideas into measurable results.

Process

  • Establish your business goals, KPIs, and a roadmap.

  • Build strategies and creative aligned to your brand.

  • Track performance and refine for growth.

“[Meg] is a creative unicorn - she balances clean design with marketing strategy, always exceeding expectations on every project.”
— Michelle Goldstein, (previous manager)

Recent & relevant experience

  • Line graph with increasing bars and upward trend arrow on a maroon background

    Role: Senior Marketing Strategy, Insights & Optimization Manager

    Scope: Lead data-driven personalization strategies that align website content with customer needs, drive engagement and conversion growth.

    Result: Scaled digital personalization efforts for a Fortune 500 bank, driving triple-digit YoY growth in impressions and significant lifts in customer engagement and conversions.

    Employer: U.S. Bank

    View Case Study
  • Line drawing of one hand placing a heart into another hand.

    Role: Marketing & Creative Manager

    Scope: Own the creation of marketing content and design assets across blog, website, social media, PR, email, newsletters, direct mail, and events. Establish KPIs to measure success and guide strategy.

    Result: Delivered the foundation’s highest-grossing donation year to date during the global pandemic, surpassing fundraising program goals by 33% for a net-new respite program through innovative donor engagement strategy.

    Employer: For Pete's Sake Cancer Respite Foundation

    View Case Study
  • Outline of four people having a discussion with three speech bubbles and a lightbulb above them, symbolizing ideas and communication.

    Role: Marketing & Communications Manager

    Scope: Lead marketing, public information, brand, and community outreach for a regional public-transit agency across digital, social, web, print, media relations, events, and rider communications.

    Result: Increased consistency and visibility of public-facing communications by aligning agency stakeholders, vendors, campaigns, and outreach efforts around clear, accessible information and audience needs.

    Employer: Cherriots (Salem Area Mass Transit District)

    View Work
  • Line drawing of a presentation screen with a pie chart and text lines.

    Role: Marketing & Creative Manager

    Scope: Implement strategic planning and execute web-based marketing strategies to grow e-commerce sales. Design impactful event and exhibit experiences for trade shows and retail locations, while equipping the sales team with high-quality tools, materials, and presentations to achieve commercial goals.

    Result: Drove record digital sales growth, expanded wholesale and retail visibility through immersive trade show activations, and strengthened sales effectiveness by delivering consistent, branded collateral that enhanced customer engagement and retailer partnerships.

    Employer: Jofit, LLC

    View Work
Laptop displaying a website for the Pete's Sake Cancer Respite Foundation, featuring information about a staycation respite program, with buttons for donations and links to resources for oncology professionals, cancer patients, and friends of cancer
A designed Annual Repport book with various family photos, titled "Your Impact on Families 2018-2019 Fiscal Year," and includes a message from the founder, along with photos of people smiling and enjoying outdoor activities.
Infographic timeline of activities and milestones for Pete's Sake Cancer Respite Foundation from 2000 to 2017, including images of events and community highlights.
Three women dressed in sportswear representing golf, tennis, and athleisure, standing against colored backgrounds.
Online clothing store page displaying women's golf attire, including polo shirts, shorts, and dresses, with prices, discounts, and 'Add to Cart' button.
Two smartphones displaying Google search results side by side, with a black overlay on the right containing text about PPC in action and online search advertising.
A digital flyer featuring fall fashion clothing, with images of women modeling outfits and promotional text encouraging shopping for fall fashion.
Pinterest page displaying women's sporty and casual clothing, including dresses, shorts, and accessories, from the Dixie Collection.
An open magazine spread featuring a woman in golf attire on a golf course, with a black and white photograph of trees on the left page.

Curious to see more?

Some of my best work is under wraps due to client confidentiality, but I am able to share more at request! Contact me to see more work or specific case studies that demonstrate my abilities.