Marketing Strategy
With a decade in the wonderful world of marketing, I’ve led omni-channel strategies that delivered measurable results, from driving a 1,500% increase in personalized impressions to doubling e-commerce revenue. My experience spans financial services, logistics, nonprofit, retail and utilities, with proven success in planning, management, design, implementation, and execution of campaigns that drive growth.
I bring curiosity and problem-solving to uncover innovative solutions that turn your ideas into measurable results.
Process
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Establish your business goals, KPIs, and a roadmap.
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Build strategies and creative aligned to your brand.
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Track performance and refine for growth.
“[Meg] is a creative unicorn - she balances clean design with marketing strategy, always exceeding expectations on every project.”
Recent & relevant experience
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Role: Senior Marketing Strategy, Insights & Optimization Manager
Scope: Lead data-driven personalization strategies that align website content with customer needs, drive engagement and conversion growth.
Result: Scaled digital personalization efforts for a Fortune 500 bank, driving triple-digit YoY growth in impressions and significant lifts in customer engagement and conversions.
Employer: U.S. Bank
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Role: Marketing & Creative Manager
Scope: Own the creation of marketing content and design assets across blog, website, social media, PR, email, newsletters, direct mail, and events. Establish KPIs to measure success and guide strategy.
Result: Delivered the foundation’s highest-grossing donation year to date during the global pandemic, surpassing fundraising program goals by 33% for a net-new respite program through innovative donor engagement strategy.
Employer: For Pete's Sake Cancer Respite Foundation
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Role: Director of Brand Management
Scope: Manage omnichannel marketing and communications strategy, spanning digital, social, web, recruitment events, and print to drive brand awareness, generate leads, and increase revenue. Oversee both internal and external communications to ensure alignment and impact.
Result: Drove measurable growth in visibility and pipeline through integrated campaigns, reduced trade show logistics costs by introducing 3D-printed demo models of 74-ft trailers, and streamlined proposal turnaround by creating standardized creative assets and templates for the business development team.
Employer: Deployed Resources, LLC
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Role: Marketing and Creative Manager
Scope: Implement strategic planning and execute web-based marketing strategies to grow e-commerce sales. Design impactful event and exhibit experiences for trade shows and retail locations, while equipping the sales team with high-quality tools, materials, and presentations to achieve commercial goals.
Result: Drove record digital sales growth, expanded wholesale and retail visibility through immersive trade show activations, and strengthened sales effectiveness by delivering consistent, branded collateral that enhanced customer engagement and retailer partnerships.
Employer: Jofit, LLC
Curious to see more?
Some of my best work is under wraps due to client confidentiality, but I am able to share more at request! Contact me to see more work or specific case studies that demonstrate my abilities.