Marketing & Creative Manager
At Jofit, I supported brand growth through creative strategy and execution across digital and print channels. I developed campaign concepts, marketing collateral, and social content that aligned with Jofit’s bold, feminine aesthetic—merging performance with style. From seasonal lookbooks to email graphics and ad design, my work helped elevate the brand's voice and visual cohesion, driving engagement across platforms.
Innovating Distribution
During my time at Jofit - we developed an iPad Purchasing Program developed as a fourth channel of distribution for smaller boutiques and country clubs with limited floor space who cannot afford to invest in large amounts of inventory but still have a need to offer women’s apparel. I helped wireframe the application, design the kiosk and promote it to our sales staff and partners with PR packages including samples, a video card and postcard direct mail piece.
Marketing Strategy in Context
Social Media
Ran the show on all things social for Jofit—ads, Instagram, Pinterest, Facebook, campaign concepting, scripting, and even directing shoots. Every scroll, click, and conversion? Designed with intention.
Printed Internal & External Collateral
In my time at Jofit, I established both internal and external brand guidelines. These were critical in establishing a cohesive brand voice across our omni-channel brand, spanning retail, wholesale and e-commerce distribution. As my team scaled, it made the transition of digital and print collateral design, social media management and content creation more seamless.
Print ad example for our retail location.
Van wrap design for trade shows and events.
Press release highlighting a new sponsorship.
Email Marketing Strategy
After acquiring my Email Marketing certification from Hubspot Academy, I eagerly dove into an email strategy overhau. I quickly was able to identify blind spots, tactfully implement segmentation and optimize performance. I implemented an email “clean-up” protocol and was able to decrease our spend, re-engage “dead” contacts by over 20%, and start a booming cart recovery automation campaign. Above you can see two examples of email campaigns I designed. With the utilization of enhanced segmentation we were more clearly able to identify the images and language that different types of customers respond to. Our “full-price and new arrival” customers have higher CTR on more luxe lookbook content and tend to browse on their tablets, whereas our “outlet/ sale customers” have higher CTR on product lay downs and “buy more save more” promotions than other discount tactics.
SEO & Paid Search
Know Your Keywords
Understanding the exact language your audience uses is key to showing up in their search. Here’s a look at two ad variations—one crafted for full-price shoppers, the other for deal-seekers—each optimized with targeted copy to match user intent and drive more qualified clicks.
Content That Converts
Organic traffic isn’t just about keywords—it’s about value. Publishing relevant, engaging content like blog posts, interviews, and guides helps boost SEO while building trust with your audience. Give them a reason to land—and stay—on your site.