Marketing & Creative Manager

At Jofit, I supported brand growth through creative strategy and execution across digital and print channels. I developed campaign concepts, marketing collateral, and social content that aligned with Jofit’s bold, feminine aesthetic—merging performance with style. From seasonal lookbooks to email graphics and ad design, my work helped elevate the brand's voice and visual cohesion, driving engagement across platforms.

iPad Purchasing Program designed by Meg Made, showing a kiosk with clothing samples from the brand Jofit, LLC

Innovating Distribution

During my time at Jofit - we developed an iPad Purchasing Program developed as a fourth channel of distribution for smaller boutiques and country clubs with limited floor space who cannot afford to invest in large amounts of inventory but still have a need to offer women’s apparel. I helped wireframe the application, design the kiosk and promote it to our sales staff and partners with PR packages including samples, a video card and postcard direct mail piece.

Innovative printed marketing materials for Jofit including a video screen player and text describing the iPad purchasing program
Custom designed promotional flyer for Jofit featuring steps to shop online and a display stand with apparel, placed on a wooden floor against a plain wall.
Wireframes for iPad purchasing program.
Online clothing store featuring purple golf dresses and white shorts, with categories for golf, tennis, and athleisure. Product images display women modeling the outfits against a plain white background.
A woman wearing a purple and gray golf shirt with white shorts and golf shoes, standing with her hands in her pockets.
Screenshot of an online clothing store's outfit customization page featuring three items: a 3/4 Sleeve Melange Mock top in purple and gray, a Belted Golf Bermuda Shorts in white, and a Reversible Belt in purple. The page displays item details, prices

Marketing Strategy in Context

Social Media

Ran the show on all things social for Jofit—ads, Instagram, Pinterest, Facebook, campaign concepting, scripting, and even directing shoots. Every scroll, click, and conversion? Designed with intention.

A thoughtful social media post including a woman in a pink tank top, pink cap, and sunglasses drinking from a green glass bottle in a park setting, displayed on a smartphone screen.
Computer monitor displaying a maintained Pinterest profile page for Jofit, a clothing brand, with various pins and collections related to fashion, sports, and travel.

Printed Internal & External Collateral

A woman on a golf course holding a golf club, wearing a pink and navy golf outfit with a visor, surrounded by magazine text about golf fashion and tips.
Custom designed business cards, one black with white text reading "IT'S ALL ABOUT THE FIT" and a white card with black logo and contact information.

In my time at Jofit, I established both internal and external brand guidelines. These were critical in establishing a cohesive brand voice across our omni-channel brand, spanning retail, wholesale and e-commerce distribution. As my team scaled, it made the transition of digital and print collateral design, social media management and content creation more seamless.

Email Marketing Strategy

Custom made email marketing campaign for cyber weekend sale advertisement for post-holiday shopping, promoting discounts on clothing with buy more, save more offers and a $50 gift with a $250 spend, featuring colorful pajamas and loungewear.
A tablet screen displaying a fashion advertisement for patterned blue pants, with a woman modeling the pants outdoors on a terrace.

After acquiring my Email Marketing certification from Hubspot Academy, I eagerly dove into an email strategy overhau. I quickly was able to identify blind spots, tactfully implement segmentation and optimize performance. I implemented an email “clean-up” protocol and was able to decrease our spend, re-engage “dead” contacts by over 20%, and start a booming cart recovery automation campaign. Above you can see two examples of email campaigns I designed. With the utilization of enhanced segmentation we were more clearly able to identify the images and language that different types of customers respond to. Our “full-price and new arrival” customers have higher CTR on more luxe lookbook content and tend to browse on their tablets, whereas our “outlet/ sale customers” have higher CTR on product lay downs and “buy more save more” promotions than other discount tactics.

SEO & Paid Search

Two smartphone screens showing Google search results, one for women's golf skirts and the other for women's golf apparel.
A Samsung tablet displays a blog post titled 'Meet Sherry!' from the website Jofit, featuring text about a collection called Sherry and a small thumbnail video at the bottom showing a Sherry cocktail with strawberries and a blue bottle.

Know Your Keywords
Understanding the exact language your audience uses is key to showing up in their search. Here’s a look at two ad variations—one crafted for full-price shoppers, the other for deal-seekers—each optimized with targeted copy to match user intent and drive more qualified clicks.

Content That Converts
Organic traffic isn’t just about keywords—it’s about value. Publishing relevant, engaging content like blog posts, interviews, and guides helps boost SEO while building trust with your audience. Give them a reason to land—and stay—on your site.