For Pete’s Sake Cancer Respite Foundation

At For Pete’s Sake Cancer Respite Foundation, I led all marketing and creative initiatives, from campaign strategy to content creation - helping the organization achieve its highest-grossing year to date and celebrate 20th anniversary. I developed and executed integrated campaigns across digital, email, print and events, while also managing brand communications and donor engagement. From launching cause marketing efforts to producing multimedia content and PR outreach, I created emotionally resonant storytelling that deepened impact and drove meaningful results.

Video displayed at the 20th Anniversary Annual For Pete’s Sake Gala

Annual Report Design

Direct Mail & Digital: 2018—2019 Fiscal Year Annual Report

I led the design and development of For Pete’s Sake’s Annual Report—our first fully branded, digitally accessible report. The piece celebrated donor impact through heartfelt storytelling, custom infographics, and a refreshed visual style. I managed layout, copywriting, photography selection and donor spotlights to create a cohesive, emotionally engaging publication that strengthened transparency, donor trust, and year-end giving.

Infographic Design

Direct Mail: Annual Endowment Infographic

As part of our annual endowment communications, I designed a branded infographic to illustrate the long-term impact of donor investments. It served as a key touchpoint in year-end giving campaigns, helping donors understand how their contributions sustained future respite experiences for families facing cancer.

Staycation Repsite

Digital and Email: Staycation Respite Program

During COVID, For Pete’s Sake had to pivot their mission to providing in-home respites. To communicate this to our constituents, I developed a cause-marketing campaign that included a redesign of the For Pete’s Sake website homepage (shown above), planned email marketing communications, social media content and direct mail.