Route 22 Awareness & Ridership Campaign

I oversaw an integrated marketing and community-outreach campaign to increase awareness of Cherriots Route 22 and highlight a faster, more convenient connection across South Salem. The campaign paired clear rider-focused messaging with coordinated vehicle wraps, social content, YouTube advertising, radio and streaming audio, movie-theater and lobby ads, digital billboards, employer outreach, and in-person community engagement.

Working across internal teams, local media, and community stakeholders, I helped ensure each touchpoint communicated Route 22’s benefits, from weekend service and key destinations to avoiding unnecessary trips through downtown. The campaign used ongoing engagement, web traffic, impression, outreach-feedback, and ridership data to guide optimization and inform future campaign planning.