Wrapped in Community

Wrapped in Community is a Cherriots initiative that invites Salem-Keizer riders, residents, and local organizations to help select the themes featured on future bus wrap. The goal is to turning public transit into a visible platform for local stories, culture, and community pride. Below is a sampling of the social media that was developed to support the launch of the program, which also included press outreach, website content, flyers, lobby signage, print collateral, and community promotion. It was a privilege to built the program in partnership with Executive leadership. Execution included developing corresponding marketing and communication initiatives, campaign messaging, creative direction, production coordination, on-camera participation, and final review.

If you’re a local Oregonian, check out the Cherriots landing page for more information on how you can get involved.